The Big Tobacco conglomerate of Phillip Morris has recently announced that the company might be ceasing production of all conventional cigarettes in favor of a new e-cig product called IQOS. While the technology differs from the more usual vaping devices already on the market, the tobacco giant claims that IQOS tastes just like tobacco but contains only about ten percent of the toxic tar and chemicals.
Phillip Morris manufactures many of the world’s top selling brands of tobacco cigarettes, including Marlboro, Merit, Virginia Slims, Parliament, Benson & Hedges, and the economically priced Basic, among several others. The company claims that by switching to the IQOS vaping system, consumers will receive the same health benefits as if they had quit smoking. However, the Phillip Morris marketing strategy will be focused more on the significant decrease in harm reduction compared to conventional cigarettes overall.
Anti-tobacco reacts harshly to Phillip Morris announcement
Over the years, the anti-tobacco advocates have been spending hundreds of millions of dollars in negative advertising campaigns trying to convince the General Public that smoking and e-cigs are essentially the same. Rarely a week goes by without organizations like the Centers for Disease Control and Prevention (CDC) issuing some sort of “scientific study” suggesting that vaping is a gateway to teen smoking.
Meanwhile, the U.S. Food and Drug Administration (FDA) has recently published new FDA deeming regulations that are identical to those used for Big Tobacco, even though vaping technology is completely tobacco-free.
Now that Phillip Morris Company is considering making the switch from conventional cigarettes to a vape-like device, these same anti-tobacco groups are reacting to the news with the same level of contempt and disgust. For example, the BBC network is quoting a study published in the Journal of Cellular Physiology that claims the vapor from electronic cigarettes causes a large number of mouth cells to intermittently “die off.”
Of course, studies like these rarely provide a comparative analysis of the related data as compared to smoking conventional cigarettes. In fact, the author of the previously mentioned study seems to go out of his way to skew the facts so outrageously that he makes vaping sound significantly more dangerous than smoking.
Most scientists will agree that e-liquids contain vegetable glycerin and propylene glycol. This fact is beyond question. But the heating or vaping of these ingredients, which, by the way, can be found is numerous items found in the local grocery store like soy products and coconut oil, does not necessarily mean that a significantly increased level of oral damage is being done to the human body.
Many in the vaping industry suspect that Rouabhia is simply exaggerating the “mouth damage” to prove his own biased and prejudicial theory. Any scientist will happily state that drinking or eating anything “heated” is going to kill a certain number of mouth cells. Rouabhia and others like him fail to make this distinction in their research. The truth of the matter is: Vaping probably fills about the same number of mouth cells as drinking a steaming cup of hot cocoa.
(Related Article: IMPERIAL TOBACCO LOSES UK COURT CASE OVER HON LIK E-CIG PATENTS)
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