New vaping study shows flavored e-liquids are crucial to helping smokers quit

A new peer-reviewed vaping study published yesterday by a group of Dutch scientists indicates that banning flavored vaping e-liquids will be detrimental to public health.  Regulatory officials in the United States and abroad are engaging in a politicized, public crusade to abolish flavored nicotine products under the guise of teen smoking prevention.  The study published in Amsterdam on June 9 indicates that flavored e-liquids are essential in helping smokers quit.

The study conducted by the Centre for Substance Use Research (CSUR) is one of the most wide-ranging of its kind.  This group of researchers surveyed almost 21,000 American adults before coming to their scientific conclusions.  Nearly 16,000 members of this expansive control group agreed that if not for flavored e-liquids, they would most likely still be daily smokers. In a press release issued yesterday, the Deputy Director Dr. Christopher Russell of CSUR issued the following statements.

“The results show that non-tobacco flavours, especially fruit based flavours, are being increasingly preferred to tobacco flavours by adult vapers who have completely switched from combustible cigarettes to vapour product.”
"The data suggest that U.S. vapers' journeys towards quitting smoking are increasingly likely to start with, progress to, or be sustained by frequent use of vaping devices containing non-tobacco flavours."

The study also indicates that the most popular choices of flavored vaping products are fruity or fruit drink varieties.  Almost 83 percent of the control group admitted to sampling these sorts of flavors.  The second most poplar selections are dessert vapes with about 68.5 percent of those surveyed ranking them highly.  On the lower end of the spectrum, tobacco flavored e-liquids ranked in fifth place and menthol brands ranking sixth.  After reviewing the data, Dr. Grant O'Connell of the vape technology company Fontem Ventures issued the following opinion.

"The declining popularity of tobacco flavours among adult vapers strongly suggests that flavour bans like the one recently passed in San Francisco*, could see vapers return to cigarette smoking and discourage other adult smokers from switching."

The findings of this most recent vaping study seemingly fly in direct contradiction to a newly launched probe by the U.S. Food and Drug Administration (FDA) soliciting public feedback regarding a possible ban of flavored tobacco products nationwide.  The FDA probe was launched last March and is slated to end on July 16 (next week) amid accusations of a massive anti-vaping spamming campaign of more than 255,000 falsified electronic submissions taking place on the Friday before the July 4th holiday. 

Related Article:  Did the Campaign for Tobacco-Free Kids attack FDA probe on flavored vaping products?

The vaping community is especially concerned with the outcome of the FDA flavor ban probe due to the recent defeat of Proposition E in San Francisco last month which implements a citywide flavor ban of its own.  Similar legislation is popping up all over the country, including Berkeley, Chicago, and New York. 

The peer-reviewed vaping study out of Amsterdam is entitled Changing patterns of first e-cigarette flavor used and current flavors used by 20,836 adult frequent e-cigarette users in the USA.  It is available for free download via the Harm Reduction Journal.

Vaping advocacy groups are urging all members of the vaping community to take part in the FDA probe.  With less than 7-days until the deadline, anyone can submit electronic comments via the Regulations.gov website.

Sharing personal stories regarding how flavored e-liquids have helped smokers quit are strongly encouraged.  And FDA Commissions Scott Gottlieb is also curious to know if flavored vaping products have helped Americans to quit using other forms of Big Tobacco products, including snuff, pipe tobacco, and cigars. 

Related Article: With only 7 days to go, FDA vaping probe approaches controversial climax!

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