A New York law firm named Lipsig, Shapey, Manus & Moverman (LSMM) is claiming that the Federal Emergency Management Agency (FEMA) is now leading the charge to re-evaluate the newly announced FDA e-cig regulations due to a surge in e-cig explosions. While the vaping community is all too aware of these types of news stories flooding the Internet and social media, a large majority of e-cig retailers and manufacturers tend to chalk these incidents up to poor safety practices. If FEMA happens to get more deeply involved with the FDA e-cig regulations, this may spell further trouble for the vaping industry.
The success of any marketing campaign depends on the public’s perception of the related product. Perception is everything, even if the “perception” is not really true. And if FEMA and the FDA are successful in convincing the American people that e-cigs and vaping devices are unstable and can essentially explode at any time, then the vaping industry may be facing even harsher, more restrictive regulations in the years to come. Here are three examples of “e-cig explosions” that LSMM feels identifies the need for increased federal regulation.
On the morning of July 2, 2016, a 47-year old man staying at a Radisson Hotel reportedly suffered second-degree burns after an e-cig battery pack exploded in his room. Fire crews were called to the hotel at 3 a.m., and the man was treated at the scene without having to go to the hospital.
An Arizona man was allegedly burned when he noticed two e-cog batteries burning in his pocket while driving his vehicle. When the man tried to put out the flames with his hands, he reportedly suffered burns on his hands that required emergency medical treatment at a local hospital.
A similar incident happened to a man in Kentucky. This time, the man in question was said to have suffered from third-degree burns which required “extensive treatment for his injuries,” according to FEMA research.
FEMA, the FDA e-cig regulations, and the War on Vaping
E-cig advocacy groups have been battling the FDA e-cig regulations for several years, well before their unveiling on May 5, 2016. In fact, eleven of these organizations recently banded together to file a lawsuit in the District Court of Washington, D.C. claiming that the FDA e-cig regulations are either illegal or unconstitutional. But FEMA’s interest in electronic cigarettes has gone largely unnoticed, leading many in the community to wonder if the story is real or just another fabricated attempt to mislead the public.
(Related Article: HISTORICAL LAWSUIT SLAMS FDA E-CIG REGULATIONS WITH 8 VIOLATIONS)
After all, the LSMM law firm stands to make a great deal of money by spreading this rumor online. If they can attract hundreds or even thousands of clients making claims of exploding e-cigarettes, then LSMM stands to make a lot of money. However, there is proof that FEMA has conducted research on this topic in the recent past. In October of 2014, FEMA released a report entitled, Electronic Cigarette Fires and Explosions, but it seems to be a very brief educational document on the necessity for e-cig safety practices.
However, the vaping community might want to take these allegations of exploding cigarettes more seriously in the future, if they want to successfully overcome the FDA e-cig regulations that threaten to wipe out their very existence. Perception is everything. And like it or not, e-cigs are getting a bad rap.
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