Calvin Klein is in the news once again for using prepubescent-looking teen models in their advertising campaigns. The public is outraged…again… and angry Americans are taking to Twitter with such eloquent statements as, “We must protect our children” and “Using teen sex to sell underwear is downright creepy.”
Americans love to get on their soapboxes when it comes to protecting its youth. It’s the politically correct thing to do, and Americans are obsessed with being political correct. So when the FDA e-cig regulations were first announced on May 5 as a government-sanctioned protection strategy against teen smoking, the majority of Moms and Dads were quick to express their support.
The new FDA e-cig regulations will make billions.
The FDA wants to pass sweeping regulations that will require a million-dollar approval process for each brand and strength-level of e-juice ever placed on the market since 2007, which is essentially 99% of the entire industry. The FDA already knows that e-cigs are 95% less harmful that tobacco cigarettes because the agency is staffed with the best medical professionals in the world. The agency also knows that electronic cigarettes contains zero tobacco.
But instead of congratulating Teen America for making the better choice, the FDA is trying to “protect” them by taking away their vape pens. Is this really happening in America? Is little Joey and Janey secretly trekking off to the local vape shop to spend their hard-earned allowance on e-cigs and vape juice?
What many of these allegedly outraged parents don’t know is that the “teens” buying e-cigs are usually of legal age. Vape shops can’t sell to minors. It’s illegal. But eighteen and nineteen year olds are still considered “teenagers,” especially in the eyes of the FDA. Unfortunately, the FDA makes it sound like every middle schooler over the age of twelve is a vape fanatic.
It’s all about the money
The FDA can’t tell the American Public that a government agency wants to illegally tax an entire industry just to make billions of dollars that it doesn’t deserve. And the FDA also knows that the average American has no earthly idea that vaping is nothing more than water vapor. Since it looks like smoking, the Average Joe will automatically assume that it is as bad as smoking. But the FDA still needed a creative marketing hook that would overrule any logical or scientific evidence to the contrary once the deadly e-cig regulations were released.
Enter Calvin Klein.
Calvin Klein has been using creepy teen tactics in their marketing strategies since the 1980s. In 1981, a 15-year old Brook Shields made the sexy statement, “Nothing gets between me and my Calvin’s” and the world went crazy. In the 1990’s, Calvin Klein paid now-movie-star Mark Wahlberg (a.k.a. Rapper Marky Mark) a sizable modeling fee to strut around in nothing but his boxer briefs, which was very risqué in the 1990s. The company even put skivvy-clad Marky Mark on a 7-stories-tall billboard in Times Square.
(Related Article: WISCONSIN SENATOR RON JOHNSON FORCES FDA TO EXPLAIN DEADLY E-CIG REGULATIONS)
Today, these creepy teen tactics are second nature. Even the most recent Calvin Klein debacle went largely unnoticed compared to the ad campaigns in decades past. And every time that Calvin Klein gets their proverbial hands smacked for sex-ifying teenagers, the company laughs all the way to the bank. It works every time.
Maybe this is why the FDA has decided to use the same disturbing teen imagery to bilk the vaping industry out of billions of dollars. Americans just keep falling for it.
For the vaping industry, the future currently looks bleak. America seems to want vaping destroyed because they are being told by the FDA that we secretly want their kids to buy our products. The good news is that we have a full two years to set the record straight.
(Related Article: WHAT CAN YOU DO TO FIGHT THE FDA VAPING REGULATIONS?)
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